The Gulf Shores public beach-front area at the terminus of Highway 59 and Beach Boulevard is one of the City’s most prominent locations and is the center of economic activity for the community. The property currently offers a variety of activities that range from active to passive beach- and water-based recreation. The location is home to festivals and sports events, and provides access to dining, shopping, and other tourism-supported businesses. Annual events held at the public beach attract over 350,000 visitors and generate an estimated regional economic impact exceeding $100,000,000.
Public access and pedestrian safety are critical to the economic success of the region moving forward. In an effort to activate, revitalize, and efficiently manage this important community resource the City has developed a master plan for redevelopment of the beach-front area known as ‘Gulf Place’. The overall vision of this comprehensive plan is to develop the public beach area into a safe, accessible, family-friendly destination that serves different activities and acts as a catalyst for economic development.